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9 Considerations You Should Know Before Outsourcing Your Content Marketing

Content marketing or content marketing has become a trend to get customers or audiences from websites / blogs today. How to?

The main weapons content marketing is writing, images, or video that has the appeal to be shared or shared to social media because it has the value of the desired audience.

But making the content is not easy.

With 8 hours of work a day, a non-professional post blog can take one business day.

What is the solution?

The solution that is becoming a trend now is to outsource or throw a job of making content marketing to freelancers or freelancers.

Outsourcing content marketing has many benefits for a business. In addition to saving time, outsourcing can also reduce the costs and risks of your failure because those who are employed generally have the skill and expertise on demand.

Still confused determining whether or not to outsource content marketing? Here are 9 questions to consider!

1. Does your team have the required skills?
A content marketer must have the following three skills: networking skills, domain expertise and writing skills.

A person can have one or two of these abilities but to have all three – that is very rare.

According to the survey, 42% of companies do not have employees who are able to apply their knowledge in the field of content marketing.

And as many as 32% of business owners admitted to having trouble finding someone who has all three skills at once.

Outsourcing allows you to work with experts in the field. So is the content marketing that has the ability to write, design and manage social media accounts.

For example, you are required to take care of corporate blogs but you do not have an expert staff in the field of article writing or creating an infographic …

Well … here’s where outsource content marketing can be a solution.

2. How much company data can be published?
In content marketing, a company can be transparent or closed to its customers.

Being transparent, for example, takes consumers to a behind-the-scenes product-making process or introduces them to a company’s strategy or secret.

This detail information is usually preferred by consumers because they feel closeness with a product / service.

However, not all businesses are willing to be transparent due to various confidential matters.

If you are willing to “bluntly” with consumers, then outsourcing the content is the right choice because you are not reluctant to submit corporate data to these freelancers.

But if you feel uncomfortable when a stranger accesses the internal parts of a company, that does not mean you can not outsource your work.

You just have to limit the amount of information shared to freelancers.

3. How much budget content marketing do you need?
Budget determines choices. Especially if you intend to promote products / services through content marketing – then at least, you should regularly update content three times a week or even every day.

Not to mention take care of the website and recruit social media admin.

What is the budget allocation for your content marketing?

If the answer is not much, then outsourcing can be a solution.

One of the benefits of outsourcing is to reduce costs because you only pay as much as needed, without employee benefits and so on.

4. Working with a freelancer or agency?
Before answering the questions above, we need to know the difference between freelancers and agencies.

Freelancers have a self-employed system. That is, a person works on his own according to his skills.

While the term agency has a ‘impression’ that is more professional and usually has some staff (at least 3 people) who work on load in greater quantities than a freelancer.

The significant differences that exist in both are: Price.

Especially if the company budget is very limited, the price becomes one of the main considerations when running a marketing strategy.

When you work with a freelancer, the cost calculation is generally based on the difficulty of the content and how long they can finish it.

Unlike freelancers, an agency can be a one-stop-service for all content marketing needs from SEO, websites, and content updates.

But agency prices are also much higher than freelancers due to operational considerations, office rent, and so forth.

The more bonus when working with freelancers is, they are used to doing specific things, such as SEO blog writing, logo design or create a website.

If you have specific needs with small quantities, then outsourcing freelancers is the ideal solution.

But if your company has an excess budget and does not want to bother with content marketing, the agency can help you.

5. Does your content marketing have a specific and relevant niche?
An employee is recruited based on his skill or experience. Likewise when someone formed a team for content marketing.

They are expected to have the above mentioned skills (domain expertise, networking and writing).

When you recruit an author or social media admin, you may have recruited the right people: Experienced in the field, able to write, manage social media well, and so on.

But is he also familiar with your business industry?

An effective content will communicate effectively to the reader, so it takes a truly expert author in an industry.
Advantages of choosing freelancers is usually their skills are already formed.

There is a good understanding of the field of technology, there is also a very expert in the field of writing articles about health, culinary, automotive, and so forth.

You can request specific skill or expertise in the field you need.

6. Do you have a team capable of facing challenges in the content marketing world?
According to a survey conducted by LinkedIn, the two biggest challenges in content marketing are:

Creating content that is relevant and liked by readers
Create enough content
You should be able to convince yourself that the team you have today, is able to overcome those two challenges. If not, it’s time to outsource content marketing.

7. How do they understand the purpose of your content marketing strategy?
Every company has a different understanding of content marketing.

No wonder if the content marketing goal of X business can be another with business goals Y.

With the freelancer as a freelancer, it is not unlikely that a freelancer gets a project from several different companies with their own goals and strategies.

In order to meet your expectations, there needs to be a guideline or briefing that ensures everything goes on the right track.

For example like this, your blog’s content marketing goal is to add 100 subscribers per month. Then you decide to hire a freelancer who can create 3 articles per week.

A freelancer although able to create excellent articles, but does not understand the purpose of your blog (not generating new subscriber), then the content will be in vain.

So if you choose to outsource content marketing, make sure the freelancer is familiar with the goals and strategies of your company.

8. Do they provide warranty?
The main factor why companies hesitate to use freelancers is because they fear freelancers can not deliver results according to expectations.

When content marketing is applied in a business, the result can not be instant. When you target SEO results, it may take several months to appear on Google’s home page.

Since some content marketing activities require long-term commitment, you need to check whether outsource content marketing selected can provide evidence not just appointments.

Therefore if you choose to use the services of freelancers, choose a platform like Sribulancer that provides money back guarantee and ensure the freelancer is not blurred.

9. How can content marketing support to other departments in your business?
Content marketing also includes one of the soft-selling marketing efforts. although only soft but still the purpose of selling products / services.

For example, you sell cosmetic products and want to publish content that contains skin care and facial cleansing tips.

Thus, a content marketer should be able to link these tips with products sold. Thus, people looking for info about the content will be more interested in visiting your cosmetic website.

That means, a content must be able to explain well-sold products and effectively convey its benefits to the audience.

Although content marketing is just one of the many marketing techniques in your business, it contributes to the success of a business. Effective content marketing is able to provide useful content to the audience as well as introduce your product / service more broadly.

Hopefully 9 questions above can be a consideration to decide whether or not to outsource your content marketing.

9 Powerful Ways to Increase Blog Visitors Through Social Media Marketing

In the previous article we already know how to increase visitors and the blog community through effective places for blog marketing. Many who think of promoting online content that sesimpel publish post and do social media marketing in various social media channels.

However, in fact, it takes a good strategy and tactics if you want optimal results.

Well, in this paper I will discuss nine ways to increase blog visitors through social media marketing.

1. Understand the Right Social Media Types

There are various social media used in Indonesia, and this is not a secret.

However, which social media is appropriate to increase our blog visitors? To answer that, you have to use some straegi, like …

… use two types of social media only in promoting your blog, or even use one type only.

Why so?

That’s because many have tried to promote their blogs in all social media channels, but the result of interaction occurs only in certain social media.

Therefore, to be able to determine which social media is your potential choice, do these two steps:

  • Know Your Readers
    You can read this to understand the type of each social media and the character of each user

The important thing is you understand the target demographics of your blog readers.

Google Analytics can be one of the tools that helps you identify age, gender, interest and other important things about your blog readers.

Then, you complete the data by studying the type and role of social media that is right for your business.

From these data, you will more easily determine which type of social media is suitable for blog promotion through social media marketing.

  • Determine the Potential of Any Social Media
    A study by Simon Kemp of We Are Social (2017) produced the most active social media sequence in USas follows:

-Instagram
-Reddit
-Linkedin
-Pinterest
-Tumblr

Does your writing lead professionals? Possible potentials from LinkedIn and Google+ match.

If your target audience prefers visual, maybe you should further explore Tumblr, Pinterest and Instagram.

When one or two types of social media have been selected, it’s easier for you to use analytics to gauge the effectiveness and trends of your readers towards an increase in blog visitors.

2. Re-posting Blog Content
Reissuing or re-posting blog content is a must in blog marketing.

Do not be afraid of being spamming by people because not all target readers see your post in the morning, so when it’s day or night.

Therefore, determining the reposting schedule is also important.

However, re-posting will not be optimal if done without a clear strategy and steps. For that, you can follow these steps:

  • Select the content
    Former journalist, senior Blogger and content expert of Indonesia, Budi Putra once said that one of the characters of the blog content, which can be recycled.

That is, your writing in the last year can still be relevant if it can be properly recycled.

Previously, you should be able to first identify the growing trend or interest of the readers of your blog.

Then, you can choose the old content that can meet those needs.

  • Rewrite content (if necessary)
    You can rewrite an article you’ve written and re-publish it.

That way, there will be no duplicate content.

If duplicate content occurs within one or more websites, you may be subject to Google’s content duplication penalty. which can negatively affect your organic SEO performance.

Conversely, if you improve the quality of the content (by adding images, keywords, or backlinks), the quality of SEO from the content will actually increase.

  • Contact other relevant website owners
    Publishing writing on other people’s websites has always been a good effort to increase your blog visitors.

Therefore you are encouraged to contact the owner or other website contacts relevant to the content of your blog. That way you can potentially gain a new audience.

Some website owners may ask for some adjustments to your writing, some others may not. So, be prepared with all these possibilities.

  • Rewrite in another language (recommended)
    This step is worth doing because it would be great to extend the reach of your readers who speak other languages ​​eg English.

It also allows your content to spread even more around the world.

So start thinking of creating at least two language versions of your content!

3. Enable Sharing Buttons on your Blog
This makes it easy for readers to share your blog content in their social media.

Remember, the more content you share, the better ranking your content on Google!

But do not present too many buttons sharing because it can make readers confused.

For blogs, usually Facebook, Google+, Twitter, and LinkedIn are the most sensible types of social media to activate.

4. Distribute Small Pieces of Written Articles
Position yourself as a reader on social media .. It would be frustrating if your Timeline or Feed is only filled by the title of the article and the link.

In order for readers not to get annoyed and your promotional style becomes more varied, you can post snippets of your writings without including links.

5. Use Hashtags
One of the successes in social media marketing is how effectively we use hashtag (#).
The example above, for example, uses a #website #design to make it easier for readers to find the topic on Twitter, for example.

In other words, hashtag acts as a discovery tool for other users to find your tweets even for those who are not your followers.

Use hashtags correctly! Do not use too many hashtags.

Simply use a maximum of two tada fences in your tweet. Research has proven that using tagar more than two results will not be optimal.

You can read how the correct Twitter Marketing to prove it.

6. Always Spread Content on Facebook
In spreading blog content on Facebook, there are certain steps that can make your post stand out among other posts in Feed:

  • Use Short Captions
    I’ve used short captions when promoting personal blog content. In fact, the caption reads “No caption needed”, and the result?

I have great confidence that short captions make the title and theme of the article increasingly make the reader curious.

Better yet, when the content you share has a weight, the reader will not hesitate to share it.

So, it would be useless if you have a quality article but do not know let alone apply social media marketing tactics like this.

  • Use Excerpts from Posts
    The caption used by Sribu above is a snippet of the articles shared on his Facebook page.

The result? It turned out pretty well with 24 likes and 19 other accounts sharing the article.

Oh! In addition, you must also ensure that the images that accompany your post should be large and high quality in order to increase the credibility of the content.

Links or links may be minor. However, if it flooded the Facebook Feed would be more disturbing comfort.

By removing the link when the image starts to appear it will make your post look cleaner and professional.

And, you are not impressed from sharing a post.

That way, you show that you know what you are doing.

7. Spread Content on Twitter
When distributing content on Twitter, you can try out some of the following social media marketing tactics to make your promotional tweets do not feel bland:

  • Use Images
    This one tactic is no small talk. Never underestimate the power of an image in a tweet.

As you promote your article links, use high quality images to improve engagement from followers.

Well, if you do not want to trust this from me, maybe similar official tips from Twitter will make you believe.

  • Post More Than Once
    Tweet more than once. The image above is a tweet from an article I shared in the previous day.

I always say, never be afraid of being considered spamming.

Why?

Because not everyone will see your post today, this morning, this afternoon or tonight. Who knows some new people have time or want to see your content the next day.

  • Mention Influencer
    The article I created is an application of one type of content that can increase your blog traffic, that is by displaying expert opinions in it.

 

Then, what does this mean? You have gained recognition from the influencer and the relationship is a valuable investment that you should keep.

That way, you can ask for help so that influencers can spread your content on the network, so the reach is wider and potential traffic increases.

Keep trying, then the result will be seen in the end.

8. Spread the content on Google+
In spreading content on Google+, the most important thing is to join the right community.

Google+ has made it so much easier for us to target relevant audiences. Will you just miss it?

By joining relevant communities, it will make it easier for you to sort the content that will be shared by topic.

9. Spread Content on LinkedIn
LinkedIn is one of the most effective places for blog marketing online.

First, you should not be lazy to complete all the information that LinkedIn asks in completing your profile.

If your LinkedIn profile is complete, then you and everything related to you (article, for example) will increase its credibility.

Blog Marketing: How To Business Marketing Through Blogs

In order for a successful business it takes a good marketing strategy. However, in this digital era, what kind of marketing strategy is good for business? One of the best answers is Blog Marketing.

Today, marketing products through blogs has become a marketing strategy that is considered quite telling in various types of businesses, especially those based online.

To use the blog marketing strategy in marketing the product, of course, you need a good reason why this strategy is feasible to use, right?

Let us answer the question:

  • Blog Marketing will increase your website visitors
    Business blogs are an integral part of online marketing strategies.

With the right keywords, your business website visitors will grow rapidly. Why is that?

If your blog content solves a problem that people often search for on Google, readers will be more compelled to share your articles.

The more articles you share in social media, the higher the quality of your blog marketing SEO. And this will certainly increase your blog visitors automatically.

Then when you connect your blog to your business website, more and more visitors are coming into your website, right?

  • Blog Marketing can turn visitors into potential customers

With the increasing number of visitors to the website, the greater the potential customers will get.

Indeed, not 100% of visitors will undoubtedly be customers.

Do not worry about it, keep writing and do not forget to place the Call-to-Action button (like passing out free e-books, free infographics or other offers) at the end of each article.

  • Blogs can build credibility in your business market
    By continuing to create posts that aim to help the problems faced by customers, you will more easily gain trust from them.

If done consistently and effectively, your credibility will be stronger in the eyes of consumers, and your blog will always be the main goal of the reader.

  • Blog Reads Millions of Humans
    Would not it be a pity to miss millions of people into your business customers?

Quicksprout shows that there are at least 329 million people who read blogs from 240 million blogs.

  • Blogs are not expensive or healthy for your budget
    Visitors prefer blogs rather than advertisements on the Internet. The evidence according to Quicksprout infographics, 70% of readers know the product of a company through a blog, not advertising:

It’s true, and besides, blogs will increase consumers organically and cheaper. Why?

Yes … because it’s free, you do not need to spend budget buying ads on the Internet to get consumers.

But actually, is there already a success story from blog marketing? Of course there are …

An example is Wix, which provides web creation services using HTML5.

One of the content on their blog is a free infographic about the history of HTML5 (which is certainly very relevant to the products they sell).

If carefully considered, the infographic is a medium for Wix to market their products.

As a result, many visitors who claim to share the content widely.

 

In order for the blog marketing strategy to be more effective, there are some important things worth noting:

1. Write Diverse Blog Content
Why? Because it can increase traffic. Make various types of writing such as “how to”, “list” articles to “feature” articles are quite weighty.

The diversity of the type of writing is believed to be important because each reader has a different tendency to share the content at certain times.

That is, the diversity will be great for the dynamics of your blog’s growth.

2. The present
To attract readers, you certainly do not want to write a boring post and ‘old school’.

You want to write a hot topic and talk about it, because your goal is to attract as many readers as possible, right?

Write topics that are hotly discussed or up-to-date, so readers are interested to share your articles with their social media accounts.

But do not mentang-mentang again talked about people, you can post any article …

… .You need to figure out how these trends can become relevant to your product or business.

Look for interesting things from it, and create articles that will become viral!

3. Use Tempting Headlines
Headline has a vital role in blog marketing because often the headline to be a decider read or not a blog.

Although the contents of a quality article, if the headline is not interesting enough to be clicked, then the contents of the article will be useless.

4. Use Videos, Images, and Infographics
The more varied the visual content in a blog, the more interesting it will be for various visitors to share the content.

Some people love information from videos, or infographics or just pictures.

Therefore, this diverse visual content will accommodate your blog readers who also have diverse preferences.

5. Know Your Readers
Researching your blog readers is a crucial step in determining the topic of a post. Goggle Analytics can be a useful tool for this.

From Google Analytics, you can see the age, gender, and interest of your readers:

This information is certainly helpful to determine what kind of writing is suitable for your readers.

If your majority readers are women berumu 35-44 years, of course you will not write content about automotive is not it?

If you are able to read carefully the needs, concerns or concerns of your readers, they will be more perfect and useful to them.

That way, their loyalty to your product will be maintained.

I have already explained in terms of content, but there are still many things that should be included in your blog, such as:

1. Email Newsletter
To attract readers back to your blog, the most powerful way is to share their weekly emails.

For example, by providing an email containing the best content of the week.

Thus the reader will be interested to click and return to your blog to read it …

… Therefore, do not forget to always include the choice of blog subscriptions via email newsletter that is easily visible but does not interfere with the reader.

Email is still believed to be an effective link between readers with blog content especially in business.

2. Blog Design
Competence of a company can be quickly assessed by the readers of their website design or blog.

Therefore, do not underestimate the blog design in your website.

The navigation should be easy, the design should not confuse the readers so they feel comfortable surfing on your blog.

3. Always serve Readers
Any comments or questions on your blog page should be answered because such interactions are what helps your blog traffic growth.

By always interacting with the reader, they will feel perceived, heard and appreciated as visitors.

Although you can not always answer perfectly, do not worry, because the most important is the communication that is established from the blog.

4. Become a Guest Blogger (Guest Blogging)
By being a guest blogger on a media-related business platform you’re in, it can pave the way for increasing traffic to your website. How can?

With you writing quality content as a guest writer and pasting some relevant content from your website (including links leading to your website), it will increase the chance of visitors to come to your website.

5. Share Buttons
I mentioned above if more people are sharing your articles, the higher the quality of SEO, and the higher the visitors who go to your blog.

So, social shares buttons should be provided that is easily visible and does not make it difficult for readers to share content from your blog.

Ease it is the key to the broader or not the distribution of your blog content.

Just like website design, a troublesome or impractical share button will leave readers reluctant and lazy to share your content with their social media.

6. Determine Blog Focus
The focus of blogs or so-called niche, important to determine since the beginning because this will determine the consistency of the identity of your blog in the eyes of the reader.

Write down things that you are good at. If you get an unfamiliar topic, first study it in depth before writing it.

With the title “Marketing Strategy and Branding for Your Online Business”, is known as a center of tips and strategies to improve the marketing and branding results of a company.

7. Consider Using Links
Links are still the most important factor in Google’s ranking algorithm.

Furthermore, it would be great if you could include internal links (links of content inside your website) in each of your posts.

Artiya like this … You put a link on a sentence in your article to your other articles.

For example, in your article about Social Media Marketing, there is a phrase “how to use facebook marketing”.

On that occasion you should connect the sentence to another article that discusses the way of marketing through Facebook.

8. Share Free Content
Everyone loves free stuff, especially if the free ones are of high quality.

Examples of free content you can share in the form of eBooks, infographics, complete guides, or data about a research.

That way, your credibility will be maintained even increased.

For example, company will share free eBooks containing quality information about branding and marketing if readers Subscribe to our blog.

9. Measure Blog Performance
To find out how effective blog marketing is, you can see the performance of each post using tools like Google Analytics.

By using Google Analytics, you can find out what articles attract readers to your blog, reader demographics, and the right time to post your articles.

With this kind of information, you’ll know what things need to be upgraded and maintained.

10. Invite Readers To Write
Engagement is very important in establishing relationships, especially readers who may be your potential customers.

Invite your visitors / blog readers to write on the blog so that when it gets published, they can become a broader “agent” of content distribution.

This is important because it will be very good for keeping the relationship in the long run.

11. Blogs Must Be Gadget-Friendly
From the above data, it can be seen that now mobile phone users have dominated Internet users in Indonesia.

Most people now access information through their smartphones, not to mention blogs.

So, if your blog is not gadget-friendly while you have good content about your product, it will still be difficult for you to attract readers.

 

So, What’s Next?
After knowing why blogs are important in marketing, blog benefits and important things to be considered in Blog Marketing, it’s time you know how to create a blog.

You also need to know how to use the full WordPress blog platform with Plugins that can help your needs.

How to Create an Online Business Blog? Follow These 7 Practical Steps

Currently blogs have transformed into one facility that can play a vital role in marketing activities. Furthermore, integrating blogs with company websites is an effective way to optimize business growth.

In a small business, blogs have the potential to be one of the most important elements in helping the business grow. The reason is, business blogs do not cost a lot, are versatile, manageable, flexible and “sell”.

Here are seven practical steps to create a business blog:

1. Define Blog Destination
As married, before going any further is very good if we determine the goal first. Determine whether your business blog will be the place to tell entrepreneurship stories, sell products / services, share tips, place promotions or mix everything up?

For small businesses blog to serve as corporate website supporters, acting as a landing page, a provider of small business tips and a marketing tool.

2. Select your Blog Platform
After defining a clear goal for your blog, determining what blog platform will be used is how to create the next blog. Many people will advise you to use WordPress as a business blog platform. As far as is known so far, WordPress is indeed a platform that provides many plugins, and is very friendly with SEO (so that your website is ranked one of Google search results).

However, you also have many alternatives to WordPress as a blog platform as shown by the image below:

The best platform that is recommended after WordPress is Blogger and then many blog-oriented share via social media, Tumblr.

3. Choose Web Hosting and Your Own Domain
How to create a business blog next is to choose web hosting for your blog. Websites like GoDaddy or the Register provide web hosting services with certain packages. By using your own domain, the credibility of your website and blog will increase as well as more SEO friendly.

4. Design Your Own Blog
The next step is to design your own blog. The design of this blog is essentially inseparable from the website design, and the design should be good (this consequently if your website design is very bad).

In determining the design of your blog or website, at least you can consider important things like mobile-friendly, the images must be high resolution, have video content, load pages quickly, navigate easily, uncomplicated and display customer testimonials (if any). See 11 Best 2017 Website Designs that can inspire you if you want to create or redesign your website / blog.

5. Create a Content Plan
Couples match for purpose is a plan. It’s time to plan what content, what and on which channels your content will be distributed or published.

One part of the planning is to research the keywords that will be used in the blog content. You can use tools like Google’s Keyword Planner or Ubersuggest. You can also use paid tools like Wordstream.com, WordTracker and KeywordDiscovery.com.

6. Easy Share
The easiest way to get your blog to share more broadly is to be always responsive to comments from readers and make sure your content is spread across social media channels that are relevant to your business. If you want to write about a small business you should do crossposting your blog content on LinkedIn Pulse which is now increasingly considered as a source of reading to form and considered to have credibility among executives.

By becoming a responsive blog manager, the reader will feel appreciated for his / her opinion even if only reply with a short comment. In the meantime, regularly spreading your blog content on social media channels regularly and continuously will make it easier for new readers to discover your content.

7. Create Team For Blog
Who will manage your business blog? Of course a team that must be solid and fun. At least you should have an editor that will curate the writings of your authors. The important thing is they have to have a passion in doing this job because the management of a blog requires dedication and commitment that is not playing.

Do not worry if you do not have enough human resources to develop a business blog because you can hire the services of creative writers easily in Sribulancer. Or, you can also hire my services, it is also okay.