In order for a successful business it takes a good marketing strategy. However, in this digital era, what kind of marketing strategy is good for business? One of the best answers is Blog Marketing.
Today, marketing products through blogs has become a marketing strategy that is considered quite telling in various types of businesses, especially those based online.
To use the blog marketing strategy in marketing the product, of course, you need a good reason why this strategy is feasible to use, right?
Let us answer the question:
- Blog Marketing will increase your website visitors
Business blogs are an integral part of online marketing strategies.
With the right keywords, your business website visitors will grow rapidly. Why is that?
If your blog content solves a problem that people often search for on Google, readers will be more compelled to share your articles.
The more articles you share in social media, the higher the quality of your blog marketing SEO. And this will certainly increase your blog visitors automatically.
Then when you connect your blog to your business website, more and more visitors are coming into your website, right?
- Blog Marketing can turn visitors into potential customers
With the increasing number of visitors to the website, the greater the potential customers will get.
Indeed, not 100% of visitors will undoubtedly be customers.
Do not worry about it, keep writing and do not forget to place the Call-to-Action button (like passing out free e-books, free infographics or other offers) at the end of each article.
- Blogs can build credibility in your business market
By continuing to create posts that aim to help the problems faced by customers, you will more easily gain trust from them.
If done consistently and effectively, your credibility will be stronger in the eyes of consumers, and your blog will always be the main goal of the reader.
- Blog Reads Millions of Humans
Would not it be a pity to miss millions of people into your business customers?
Quicksprout shows that there are at least 329 million people who read blogs from 240 million blogs.
- Blogs are not expensive or healthy for your budget
Visitors prefer blogs rather than advertisements on the Internet. The evidence according to Quicksprout infographics, 70% of readers know the product of a company through a blog, not advertising:
It’s true, and besides, blogs will increase consumers organically and cheaper. Why?
Yes … because it’s free, you do not need to spend budget buying ads on the Internet to get consumers.
But actually, is there already a success story from blog marketing? Of course there are …
An example is Wix, which provides web creation services using HTML5.
One of the content on their blog is a free infographic about the history of HTML5 (which is certainly very relevant to the products they sell).
If carefully considered, the infographic is a medium for Wix to market their products.
As a result, many visitors who claim to share the content widely.
In order for the blog marketing strategy to be more effective, there are some important things worth noting:
1. Write Diverse Blog Content
Why? Because it can increase traffic. Make various types of writing such as “how to”, “list” articles to “feature” articles are quite weighty.
The diversity of the type of writing is believed to be important because each reader has a different tendency to share the content at certain times.
That is, the diversity will be great for the dynamics of your blog’s growth.
2. The present
To attract readers, you certainly do not want to write a boring post and ‘old school’.
You want to write a hot topic and talk about it, because your goal is to attract as many readers as possible, right?
Write topics that are hotly discussed or up-to-date, so readers are interested to share your articles with their social media accounts.
But do not mentang-mentang again talked about people, you can post any article …
… .You need to figure out how these trends can become relevant to your product or business.
Look for interesting things from it, and create articles that will become viral!
3. Use Tempting Headlines
Headline has a vital role in blog marketing because often the headline to be a decider read or not a blog.
Although the contents of a quality article, if the headline is not interesting enough to be clicked, then the contents of the article will be useless.
4. Use Videos, Images, and Infographics
The more varied the visual content in a blog, the more interesting it will be for various visitors to share the content.
Some people love information from videos, or infographics or just pictures.
Therefore, this diverse visual content will accommodate your blog readers who also have diverse preferences.
5. Know Your Readers
Researching your blog readers is a crucial step in determining the topic of a post. Goggle Analytics can be a useful tool for this.
From Google Analytics, you can see the age, gender, and interest of your readers:
This information is certainly helpful to determine what kind of writing is suitable for your readers.
If your majority readers are women berumu 35-44 years, of course you will not write content about automotive is not it?
If you are able to read carefully the needs, concerns or concerns of your readers, they will be more perfect and useful to them.
That way, their loyalty to your product will be maintained.
I have already explained in terms of content, but there are still many things that should be included in your blog, such as:
1. Email Newsletter
To attract readers back to your blog, the most powerful way is to share their weekly emails.
For example, by providing an email containing the best content of the week.
Thus the reader will be interested to click and return to your blog to read it …
… Therefore, do not forget to always include the choice of blog subscriptions via email newsletter that is easily visible but does not interfere with the reader.
Email is still believed to be an effective link between readers with blog content especially in business.
2. Blog Design
Competence of a company can be quickly assessed by the readers of their website design or blog.
Therefore, do not underestimate the blog design in your website.
The navigation should be easy, the design should not confuse the readers so they feel comfortable surfing on your blog.
3. Always serve Readers
Any comments or questions on your blog page should be answered because such interactions are what helps your blog traffic growth.
By always interacting with the reader, they will feel perceived, heard and appreciated as visitors.
Although you can not always answer perfectly, do not worry, because the most important is the communication that is established from the blog.
4. Become a Guest Blogger (Guest Blogging)
By being a guest blogger on a media-related business platform you’re in, it can pave the way for increasing traffic to your website. How can?
With you writing quality content as a guest writer and pasting some relevant content from your website (including links leading to your website), it will increase the chance of visitors to come to your website.
5. Share Buttons
I mentioned above if more people are sharing your articles, the higher the quality of SEO, and the higher the visitors who go to your blog.
So, social shares buttons should be provided that is easily visible and does not make it difficult for readers to share content from your blog.
Ease it is the key to the broader or not the distribution of your blog content.
Just like website design, a troublesome or impractical share button will leave readers reluctant and lazy to share your content with their social media.
6. Determine Blog Focus
The focus of blogs or so-called niche, important to determine since the beginning because this will determine the consistency of the identity of your blog in the eyes of the reader.
Write down things that you are good at. If you get an unfamiliar topic, first study it in depth before writing it.
With the title “Marketing Strategy and Branding for Your Online Business”, is known as a center of tips and strategies to improve the marketing and branding results of a company.
7. Consider Using Links
Links are still the most important factor in Google’s ranking algorithm.
Furthermore, it would be great if you could include internal links (links of content inside your website) in each of your posts.
Artiya like this … You put a link on a sentence in your article to your other articles.
For example, in your article about Social Media Marketing, there is a phrase “how to use facebook marketing”.
On that occasion you should connect the sentence to another article that discusses the way of marketing through Facebook.
8. Share Free Content
Everyone loves free stuff, especially if the free ones are of high quality.
Examples of free content you can share in the form of eBooks, infographics, complete guides, or data about a research.
That way, your credibility will be maintained even increased.
For example, company will share free eBooks containing quality information about branding and marketing if readers Subscribe to our blog.
9. Measure Blog Performance
To find out how effective blog marketing is, you can see the performance of each post using tools like Google Analytics.
By using Google Analytics, you can find out what articles attract readers to your blog, reader demographics, and the right time to post your articles.
With this kind of information, you’ll know what things need to be upgraded and maintained.
10. Invite Readers To Write
Engagement is very important in establishing relationships, especially readers who may be your potential customers.
Invite your visitors / blog readers to write on the blog so that when it gets published, they can become a broader “agent” of content distribution.
This is important because it will be very good for keeping the relationship in the long run.
11. Blogs Must Be Gadget-Friendly
From the above data, it can be seen that now mobile phone users have dominated Internet users in Indonesia.
Most people now access information through their smartphones, not to mention blogs.
So, if your blog is not gadget-friendly while you have good content about your product, it will still be difficult for you to attract readers.
So, What’s Next?
After knowing why blogs are important in marketing, blog benefits and important things to be considered in Blog Marketing, it’s time you know how to create a blog.
You also need to know how to use the full WordPress blog platform with Plugins that can help your needs.