Currently blogs have transformed into one facility that can play a vital role in marketing activities. Furthermore, integrating blogs with company websites is an effective way to optimize business growth.
In a small business, blogs have the potential to be one of the most important elements in helping the business grow. The reason is, business blogs do not cost a lot, are versatile, manageable, flexible and “sell”.
Here are seven practical steps to create a business blog:
1. Define Blog Destination
As married, before going any further is very good if we determine the goal first. Determine whether your business blog will be the place to tell entrepreneurship stories, sell products / services, share tips, place promotions or mix everything up?
For small businesses blog to serve as corporate website supporters, acting as a landing page, a provider of small business tips and a marketing tool.
2. Select your Blog Platform
After defining a clear goal for your blog, determining what blog platform will be used is how to create the next blog. Many people will advise you to use WordPress as a business blog platform. As far as is known so far, WordPress is indeed a platform that provides many plugins, and is very friendly with SEO (so that your website is ranked one of Google search results).
However, you also have many alternatives to WordPress as a blog platform as shown by the image below:
The best platform that is recommended after WordPress is Blogger and then many blog-oriented share via social media, Tumblr.
3. Choose Web Hosting and Your Own Domain
How to create a business blog next is to choose web hosting for your blog. Websites like GoDaddy or the Register provide web hosting services with certain packages. By using your own domain, the credibility of your website and blog will increase as well as more SEO friendly.
4. Design Your Own Blog
The next step is to design your own blog. The design of this blog is essentially inseparable from the website design, and the design should be good (this consequently if your website design is very bad).
In determining the design of your blog or website, at least you can consider important things like mobile-friendly, the images must be high resolution, have video content, load pages quickly, navigate easily, uncomplicated and display customer testimonials (if any). See 11 Best 2017 Website Designs that can inspire you if you want to create or redesign your website / blog.
5. Create a Content Plan
Couples match for purpose is a plan. It’s time to plan what content, what and on which channels your content will be distributed or published.
One part of the planning is to research the keywords that will be used in the blog content. You can use tools like Google’s Keyword Planner or Ubersuggest. You can also use paid tools like Wordstream.com, WordTracker and KeywordDiscovery.com.
6. Easy Share
The easiest way to get your blog to share more broadly is to be always responsive to comments from readers and make sure your content is spread across social media channels that are relevant to your business. If you want to write about a small business you should do crossposting your blog content on LinkedIn Pulse which is now increasingly considered as a source of reading to form and considered to have credibility among executives.
By becoming a responsive blog manager, the reader will feel appreciated for his / her opinion even if only reply with a short comment. In the meantime, regularly spreading your blog content on social media channels regularly and continuously will make it easier for new readers to discover your content.
7. Create Team For Blog
Who will manage your business blog? Of course a team that must be solid and fun. At least you should have an editor that will curate the writings of your authors. The important thing is they have to have a passion in doing this job because the management of a blog requires dedication and commitment that is not playing.
Do not worry if you do not have enough human resources to develop a business blog because you can hire the services of creative writers easily in Sribulancer. Or, you can also hire my services, it is also okay.